College-Corporate Partnership Plan

The collegiate market is an important part of the consumer market yet is overlooked by the general business community. There are over 8 million students in college and universities across North America. Our research shows that companies try to reach them through the Internet and other popular student hangouts, but they don’t do much at the source of the market. Very few companies advertise to students at their colleges and/or dorms. CityPostering.com has strategic alliances with the student community and access to the eyes of this important market right at the source. As a major force in this industry we see an opportunity for many businesses to take advantage of the special services we provide and the possible new markets we can open to you. We can promote and smartly market your products on campus to these early adopters. There are tens of thousands of students per school that will see your ad repeatedly during the day, in fact getting more exposure than other mediums like the Internet. You also receive a bonus when promoting to students, when we display your ad during the day it is also available at night. Remember that students attending college at night are also mothers and fathers going back to school to finish their degree or pursuing their masters. These advertisements serve a dual purpose as they not only serve as a medium for promoting your products but also as a vehicle to create a relationship with these consumers. The messages can be much more intimate and focused to attract who you want and at the same time pay less than you would for any other medium with the same reach we have.

Our Target Market

Students are an important part of the consumer market. Increase your sales by targeting students as part of your marketing mix. Here are a few key points about including college students as part of your marketing mix:

- early adopters of new products and technology
- influencers among friends and family
- influencing this market early can increase your long-term client base
- most have discretionary income
- intelligent consumers
- easy access and exposure to this market
- very little competition for student’s eyes at their schools

Quick Ideas

Daily Meal Coupons – For Restaurants and Eating Establishments
If your eating establishment is located near a college community you can benefit from this idea. Set up a “Lunch Special” that can appeal to students and is inexpensive. Even set up a “Dinner Special” to test which is more successful for your particular market. The tear off coupons that you receive will help you determine the success of this campaign. We can help you set this up and even design this attractive poster for you. We’ll make sure these advertisements are displayed and easily accessible to students at your local colleges and universities.

Scratch & Win Campaigns – For any Retail Establishment
If you have a retail store you can create a buzz and interest in your store by creating a scratch and win campaign where you give a dollar discount or a percentage discount at your store. Once again depending on how many locations you have we can focus your campaign on a local or national level.

Detailed Price List Posters - Computers & Electronics
What always helps promoting your computer store is simply posting your price list of your various products. Students are knowledgeable and know exactly what they want and it helps Computer stores and parts are a saturated market but beat your competition to the punch by giving students your price list and easy method of purchase. Give them convenience and low prices and they’ll flock to you. We can help you design these posters to make sure they attract attention.

Implementation of Ideas

CityPostering.com has a team of dedicated marketing representatives that will create and implement your campaign across the nation. Our reach allows us to make a difference on your bottom line. Remember that we have graphic designers, writers, marketing specialists and the ability to distribute your advertisement across the entire American college system.

Who can benefit from our services?

There are many different types of companies that can benefit from our services such as:

- National restaurant chains
- Local restaurant trying to attract the student base to their school
- Tutoring centers
- Computer retailers
- Jeweler outfitters
- Video game websites
- Dance clubs and party promoters
- Spring break vacation organizers
- Vacation organizers
- Any business who wishes to increase their sales

Contact Us Today to Start Your Campaign!

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