Perceived Ad Clutter by Type of Advertising
Perceived ad clutter Too many Right amount Too few
Television 78%19%1%
Radio35%54%4%
Newspapers31%59%5%
Billboards, street or transit signs33%55%7%
Internet56%15%3%
Magazines56%35%3%
Mail to home65%27%5%
* don’t know/no response not included
* Source: Leger, Jean-Marc. “Advertising Avalanche.” Marketing Magazine, 107/45(2002).
       Toronto  416-832-1675
  Vancouver  604-873-1689
Previous Slide | Next Slide
   Testimonials See what we’ve done for our clients!