| Perceived ad clutter |
Too many |
Right amount |
Too few |
| Television |
78% | 19% | 1% |
| Radio | 35% | 54% | 4% |
| Newspapers | 31% | 59% | 5% |
| Billboards, street or transit signs | 33% | 55% | 7% |
| Internet | 56% | 15% | 3% |
| Magazines | 56% | 35% | 3% |
| Mail to home | 65% | 27% | 5% |
| * don’t know/no response not included |
| * Source: Leger, Jean-Marc. “Advertising Avalanche.” Marketing Magazine, 107/45(2002). |
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